B&D Heating & Air

AC & Heat Repair

An air conditioning and repair service cools down spending per ad with DRG.

THE PROBLEMTHE SOLUTIONKEY METRICS

The Problem

The customer wanted to generate more leads for his local air condition business. He was not getting enough business to keep his team busy all day. He was used to paying around $200 per lead using Yelp and Yellow Pages advertising.

B&D Heating & Air

The Solution

We decided to run a Google Ads campaign to target people looking for an air conditioning service and repair searches in the local area. We were able to get him better-qualified leads for $69 per lead. We also focused on high-end keywords for the best ROI.

Key Metrics

140%

savings on lead cost

$69

cost per lead

41%

conversion rate

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