Simply Entertaining

Catering & Weddings

THE PROBLEMTHE SOLUTIONKEY METRICS

The Problem

The customer never did any digital advertising. They were a referral-based company for over 20 years. Once they expanded, they realized they didn't have enough business to sustain their new overhead.

Simply Entertaining

The Solution

We decided to create a new Google Ads campaign to target people looking for local catering companies or wedding venues. We were able to get her they qualified leads for $44 per lead. We also focused on high-end keywords that would produce the best ROI.

Key Metrics

1.42%

click through rate

$44

cost per lead

15%

conversion rate

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